The latest Google Penguin update hit the search results in October but how has this changed things for online business trying to conquer Google's ever changing algorithm?
Google is constantly trying to deliver the best results possible for each and every search done through its search engine. In order to ensure we get the best results, Google makes regular updates to the way in which it ranks web pages. These changes are known as algorithm updates and they happen more often than you think. It is only when something major changes that we hear the news from Google themselves.