Starting your own blog can have many benefits for you as an individual, or for your company. Blogging is a fantastic way to reach out and find people who are interested in what you are selling. The other great bonus is that the entry point to start blogging is well supported and low in cost. Although it can seem intimidating in the beginning, once you are up and running you will quickly discover the marketing benefits that blogging can bring.
Business on the internet is a bit like a global DIY project. Some of the people out there are good enough to do a competent job and they get by. The problem is that the vast majority of people are producing DIY disasters. Faulty, dangerous wiring and insecure building work.
But don't blame them. Blame the old internet ideology that you can make money online with no overheads and no experience.