Not every business needs to be present on every social media platform there is. For a start, managing all these platforms quickly becomes a full time job. So how do you pick the platforms that are right for you?
If you use Hootsuite to manage your tweets, you may have noticed that it will show you the number followers you have, the number of people you're following, how many updates you've made and your 'Klout'. In this article, we aim to explain a little more about what Klout actually is and whether it's something you need to worry about.