social networks

Klout Score - what is it and should you care?

Klout Score - what is it and should you care?

If you use Hootsuite to manage your tweets, you may have noticed that it will show you the number followers you have, the number of people you're following, how many updates you've made and your 'Klout'. In this article, we aim to explain a little more about what Klout actually is and whether it's something you need to worry about.

Managing all your social media accounts

Managing all your social media accounts

There's so many social media platforms out there now, that we feel we should be on every one in case we're missing out. For small businesses, that might not be necessary. Depending on your industry and target market, some social networks may be less appropriate, and generate less interest.