You might have heard that posting often to social media networks will give your search engine rankings a boost. You may also have heard that Google ignores all links from social channels which would imply that your activity on social media has no effect on rankings. So which is true?
Not every business needs to be present on every social media platform there is. For a start, managing all these platforms quickly becomes a full time job. So how do you pick the platforms that are right for you?