seo

SEO vs. Content Marketing - Which will get you the best results?

SEO vs. Content Marketing - Which will get you the best results?

SEO is losing favour in the Digital Marketing world and the focus seems to be shifting more and more towards Content Marketing. But is this the right move for your business?

Is Keyword-Based SEO Dead?

Is Keyword-Based SEO Dead?

SEO is dead - we've heard it so many times, but I wouldn't believe it if I were you. That said, is keyword research becoming an obsolete part of the SEO process with advancements such as semantic search playing a bigger role in search engine rankings. Here's what we think.

How To Avoid A Google Penalty That Could Sink Your Business

How To Avoid A Google Penalty That Could Sink Your Business

Doing SEO on your website? Stop right there, put down the mouse and step away from your computer. Did you know that you're doing potentially damage to your website's standing with Google? No? Well read on to find out why and how to stay on the right side of the search giant.

Can Your Social Media Strategy Really Boost Your SEO (Rankings)?

Can Your Social Media Strategy Really Boost Your SEO (Rankings)?

You might have heard that posting often to social media networks will give your search engine rankings a boost. You may also have heard that Google ignores all links from social channels which would imply that your activity on social media has no effect on rankings. So which is true?

How To Master Guest Blogging In A Post-Penguin World

How To Master Guest Blogging In A Post-Penguin World

In yet another "sky is falling" moment in the world of Google algorithm updates, it was proclaimed in 2014 that Guest blogging was going to start being a sure-fire way to earn your site some negative ranking love. Attacking guest blogging is one example of how the internet has changed since the release of Google's Penguin and Panda updates.  When put together, Google's algorithm updates have worked on improving the quality of site content listed in search results.