SEO is losing favour in the Digital Marketing world and the focus seems to be shifting more and more towards Content Marketing. But is this the right move for your business?
In yet another "sky is falling" moment in the world of Google algorithm updates, it was proclaimed in 2014 that Guest blogging was going to start being a sure-fire way to earn your site some negative ranking love. Attacking guest blogging is one example of how the internet has changed since the release of Google's Penguin and Panda updates. When put together, Google's algorithm updates have worked on improving the quality of site content listed in search results.