search engine optimisation

SEO vs. Content Marketing - Which will get you the best results?

SEO vs. Content Marketing - Which will get you the best results?

SEO is losing favour in the Digital Marketing world and the focus seems to be shifting more and more towards Content Marketing. But is this the right move for your business?

Is Keyword-Based SEO Dead?

Is Keyword-Based SEO Dead?

SEO is dead - we've heard it so many times, but I wouldn't believe it if I were you. That said, is keyword research becoming an obsolete part of the SEO process with advancements such as semantic search playing a bigger role in search engine rankings. Here's what we think.

How To Avoid A Google Penalty That Could Sink Your Business

How To Avoid A Google Penalty That Could Sink Your Business

Doing SEO on your website? Stop right there, put down the mouse and step away from your computer. Did you know that you're doing potentially damage to your website's standing with Google? No? Well read on to find out why and how to stay on the right side of the search giant.

Can Your Social Media Strategy Really Boost Your SEO (Rankings)?

Can Your Social Media Strategy Really Boost Your SEO (Rankings)?

You might have heard that posting often to social media networks will give your search engine rankings a boost. You may also have heard that Google ignores all links from social channels which would imply that your activity on social media has no effect on rankings. So which is true?

Marketing your business online in 2012 - how was it for you?

Marketing your business online in 2012 - how was it for you?

Let's take a quick look back at 2012 and a brief glimpse into 2013 - how have you been marketing your business online and has it been successful?