optimisation

Why being number one in Google means jack

Why being number one in Google means jack

I've done my fair share of ranking reports for clients over the years. It’s something I've never really liked doing and always felt it needs to be sent back to the client with a list of reasons why this is not a valid or useful metric for measuring the success of an online campaign.

Conversion Rate Optimisation - is your website working for you?

Conversion Rate Optimisation - is your website working for you?

Any business with a website needs that website to generate income for the business, whether directly through an e-commerce website (online shop) or indirectly through a brochure-style website with a means to contact you.