It’s still surprises us, here at Skittish, how many businesses are prepared to invest in a website without sitting down and setting some goals for what they want that website to do. More often than not, it’s not that they want a website but more that they know they need one to order to compete with their competition. What businesses need to consider is how their website fits in to their overall marketing strategy.
Too many people and businesses jump into using social media because they know they should be, but have no clear plan of what they hope to achieve. In this post, I take it back to basics, looking at the 3 Ms of marketing and how you can use them to create a strategic social media marketing plan and achieve your goals.