jargon

The Problem with SEO Jargon

The Problem with SEO Jargon

As a web designer, SEO and all-round Google Geek, I live in a world of jargon. To me, it’s just my native language, but to clients and non-geeks it’s a completely foreign language. It’s the same in many other industries too, such as insurance, medicine and marketing. So why is this a problem?