google analytics

Google Analytics stats now display on Google+ Dashboard

Google Analytics stats now display on Google+ Dashboard

Providing you have your website linked to from your Google+ Business Page and you're already using Google Analytics, you'll now be able to see some of your data with your Google+ dashboard.

3 Google Analytics Reports Every Marketing Professional Should Use

3 Google Analytics Reports Every Marketing Professional Should Use

Google Analytics has become a big part of our working lives as marketing professionals. Where else could you get this much insight into your website visitors? Anyway, here I've picked out just 3 of my favourite reports which I use on a regular basis to report back to clients.

Conversion Rate Optimisation - is your website working for you?

Conversion Rate Optimisation - is your website working for you?

Any business with a website needs that website to generate income for the business, whether directly through an e-commerce website (online shop) or indirectly through a brochure-style website with a means to contact you.