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Get more from Facebook Ads with Custom Audiences

Get more from Facebook Ads with Custom Audiences

Do you use Facebook advertising for your business or organisation? Or are you considering using Facebook advertising to counter the effect the new algorithm is having on organic reach? Well here's a few things you may not know about Facebook ads that could potentially offer you an even smarter way to advertise.

Does your marketing have momentum?

Does your marketing have momentum?

There's no quick fix when it comes to building your brand, building your followerbase and building relationships with those followers. These things take time and effort over weeks, months and years. That's probably not what you want to hear but the fact remains that although social media is mostly free to do, the real investment comes with your time (and patience!).

Drop in Organic Reach in Facebook?

Drop in Organic Reach in Facebook?

Earlier this year, I reported on the new Facebook algorithm being a new opportunity for business Pages to capitalise on the increased exposure for link-share updates. However, since then, there's been lots of reports of organic reach falling considerably for Facebook Page owners. Whether this is due to them not taking advantage of link-share updates, remains to be seen, but here's what people are saying...

Facebook hashtags

Facebook hashtags

Hashtags are a way of 'tagging' or 'labelling' an update or tweet with a specific keyword relating to the topic of the update. Users can then click on the hashtag link to show all updates and tweets talking about the same topic. Hashtags are well supported on Twitter, Google+, Instagram and LinkedIn, so you could say Facebook have been a little slow on the uptake, but they're finally here!

Social media etiquette - can and should social media be used as a sales tool?

Social media etiquette - can and should social media be used as a sales tool?

I watched in anticipation as a new Facebook group was set up to allow a group of business people to advertise their businesses to the other group members. This seemed to be a knee jerk reaction to the growing number of people hijacking the community Facebook group (originally set up to provide business people with a support network) with sales related messages.

Focus your social media campaigns

Focus your social media campaigns

Too many people and businesses jump into using social media because they know they should be, but have no clear plan of what they hope to achieve. In this post, I take it back to basics, looking at the 3 Ms of marketing and how you can use them to create a strategic social media marketing plan and achieve your goals.

Managing all your social media accounts

Managing all your social media accounts

There's so many social media platforms out there now, that we feel we should be on every one in case we're missing out. For small businesses, that might not be necessary. Depending on your industry and target market, some social networks may be less appropriate, and generate less interest.