Tried email marketing? Didn't work? You're not alone. Here's 3 reasons why email marketing doesn't work for most businesses and you'd be better off using social media.
It’s still surprises us, here at Skittish, how many businesses are prepared to invest in a website without sitting down and setting some goals for what they want that website to do. More often than not, it’s not that they want a website but more that they know they need one to order to compete with their competition. What businesses need to consider is how their website fits in to their overall marketing strategy.
As we network and do business with others, we build up our contacts and connections on LinkedIn (or at least we should do!). However, as we've been delivering email marketing and social media training here at Skittish, we've found that not many people are aware that they can export a list of their connections including contact details into a spreadsheet (.CSV file). Like with all social media platforms, LinkedIn like to keep moving things around, changing things and generally making a fool out of people like us trainers as we try to show someone how to export their connections, only to find the page has completely changed and the link has moved!