As the online world moves at an increasingly rapid pace, keeping up with the latest SEO strategy and design trend (not to mention catering for different devices on our websites) becomes a challenge. But the age old 'form follows function' still applies!
It’s still surprises us, here at Skittish, how many businesses are prepared to invest in a website without sitting down and setting some goals for what they want that website to do. More often than not, it’s not that they want a website but more that they know they need one to order to compete with their competition. What businesses need to consider is how their website fits in to their overall marketing strategy.
Last Thursday, I had the pleasure of speaking at the December meeting of Ladies 4 Networking in Ossett. I had 10 minutes to give an insightful talk about what I do and hopefully impart some wisdom on the ladies who attended.
The title of my talk was "What does your website say about your business?" and here's the write up: