You spend ages putting together posts for Facebook and Twitter, but no one engages with you? Why is it some brands do well on social media while others don't?
You've spent hours or sometimes even days developing your content and now it's ready for public consumption. You hit the publish button and…nothing happens. Marketers today go on about content marketing and the importance of creating quality content that has some value, but what they don't tell you is the second half of the equation – content amplification.