click through rate

How Using Structured Data Can Increase Traffic to Your Site

How Using Structured Data Can Increase Traffic to Your Site

This may come as a surprise to you, but web crawlers are still struggling to understand the content and context of your webpages. Even Google's web crawlers are not 100% on this. I'm not saying that your pages are not getting indexed or that they are not ranking in the SERPs, but what I am saying is that you may be missing a huge opportunity to get more people to click through to your webpages.

Why being number one in Google means jack

Why being number one in Google means jack

I've done my fair share of ranking reports for clients over the years. It’s something I've never really liked doing and always felt it needs to be sent back to the client with a list of reasons why this is not a valid or useful metric for measuring the success of an online campaign.