Everyone knows that Google provides a huge proportion of traffic to websites through its search facility and, in some more competitive industries, appearing on the first page of Google for your key search terms may be very difficult to do. Google AdWords provides a way for you to appear on the first page, alongside your competition. AdWords listings appear across the top (in the shaded box) and down the right hand side of the search results. If you look closely, you'll see the 'Ads' text at the top of these sections. The listings that appear here, although they look similar to the other listings, are actually paid advertisements. Advertisers are charged an amount every time someone clicks on one of these listings and visits their website.