Algorithm changes, Penguin updates, Google penalties - all things we hear too often in the SEO world. So should we be changing our tactics every time Google moves the goal posts?
Google is constantly trying to deliver the best results possible for each and every search done through its search engine. In order to ensure we get the best results, Google makes regular updates to the way in which it ranks web pages. These changes are known as algorithm updates and they happen more often than you think. It is only when something major changes that we hear the news from Google themselves.