Link Building

How To Avoid A Google Penalty That Could Sink Your Business

How To Avoid A Google Penalty That Could Sink Your Business

Doing SEO on your website? Stop right there, put down the mouse and step away from your computer. Did you know that you're doing potentially damage to your website's standing with Google? No? Well read on to find out why and how to stay on the right side of the search giant.

Usability Over Design: Or Why Form Should Always Follow Function

Usability Over Design: Or Why Form Should Always Follow Function

As the online world moves at an increasingly rapid pace, keeping up with the latest SEO strategy and design trend (not to mention catering for different devices on our websites) becomes a challenge. But the age old 'form follows function' still applies!

Link earning - a new age of link building

Link earning - a new age of link building

Traditionally, link building has been a major part of any SEO campaign. The more links you have, the better you'll rank in the search results. And sadly, that was the case for many years. Many SEO companies offered link building packages, and they no doubt still do today, but in order to keep clients happy the emphasis had been more on quantity than quality [I'm speaking from experience here, but I know there are some great SEO companies out there too]. As an SEO company it was a difficult position to be in. Building links in a natural, organic way is hard work and time consuming, something that some clients may not appreciate. Although I see clients becoming more aware of SEO techniques, I think it's really up to the SEO company to educate clients as much as possible and just be open and upfront about what's involved.