SEMrush - Search Marketing Tool Reviewed

I've used several different tools over the years for tracking search engine rankings, links and other search marketing metrics, from free tools to paid for software, but never SEMrush. After a brief Twitter conversation with the guys at SEMrush, I had access to a free trial of the software. So here's my chance to play about with the tools, see what it can do and whether it can compare to Moz's tools and analytics.

First impressions

Ooh wow! Lots of reports and features for both organic and paid search campaigns with all the tools you need for competitor analysis.

The interface is nicely laid out with the reports grouped under subheadings (Organic Research, Advertising Research, Display advertising, Backlinks, Keyword Research, Tools and Ranks) making it easier to find the one you're looking for.

SEMrush Video Tutorials
SEMrush Video Tutorials

What I really liked about the software, having never used it before, was the video tutorials at the top of reports which give you an overview of the data you're seeing and what it can be used for. I think video is perfect for this as it's visual, you don't have to read and digest technical information and it keeps you on the same page.

Screenshots

Here's just a few samples of the data you can get from some of the reports within SEMrush.

Organic research

SEMrush Organic Positions
SEMrush Organic Positions
SEMrush organic research - competitors
SEMrush organic research - competitors

Advertising Research

SEMrush - position data for advertising
SEMrush - position data for advertising
SEMrush advertising competitors
SEMrush advertising competitors
SEMrush - Ad copy performance data
SEMrush - Ad copy performance data

Display Advertising

SEMrush display advertising overview
SEMrush display advertising overview

Backlinks

SEMrush Backlinks Report
SEMrush Backlinks Report
SEMrush referring domains
SEMrush referring domains

Keyword Research

SEMrush keyword research overview
SEMrush keyword research overview
SEMrush keyword research overview
SEMrush keyword research overview

Tools

SEMrush Charts
SEMrush Charts
SEMrush Keyword Difficulty Report
SEMrush Keyword Difficulty Report

Conclusion

So, would I recommend this over other tools? I know there are lots of free tools out there, but not many give you so much data so effortlessly, so for me, the paid tools offer a better option if you're managing multiple websites and campaigns.

Whilst I've been trialling SEMrush, I've always had in the back of my mind, 'can I get this data with Moz?', having used Moz for several years, it's only natural that I'm going to compare. To be honest there are some things that I think SEMrush does better like integrating reports for paid and organic search, so if you want one place to find all the data you need on both PPC and SEO campaigns, I find SEMrush better for that. However, Moz integrates social better, allowing you to link 15 social media accounts and see data for these. So, it really depends on what you want from your software.

Pricing for SEMrush is also slightly cheaper with a monthly fee from $69.95 per month compared to Moz's $99 per month.

With SEMrush's Pro package you get:

  • 10,000 results per report
  • 3,000 reports per day
  • API access (200,000 units)
  • 1 simultaneous session
  • Display advertising research (beta as of 23/7/14)
  • Tracking: 500 keywords and 5 campaigns (beta as of 23/7/14)

With Moz's Pro account you get:

  • 5 Moz Analytics Campaigns
  • 300 Keywords
  • 50,000 Crawled Pages
  • 15 Social Accounts

Social media also plays a huge role in how we work with our clients, alongside AdWords and SEO campaigns, so not having access to this data in SEMrush means we would still use Moz or something similar to track social engagement, but SEMrush will still be a valuable tool in our tool belt!

For more information about the features of SEMrush visit: http://www.semrush.com