A rough guide to managing social media marketing
There's so many social media platforms out there now, that we feel we should be on every one in case we're missing out. For small businesses, that might not be necessary. Depending on your industry and target market, some social networks may be less appropriate, and generate less interest.
That said, if you are managing multiple accounts for your business, you need to make sure that the time you spend on them is justified, kept to a minimum and the most fruitful.
So how are you going to do this?
- Devise a plan of how long you want to spend each day or each week on social networks. I recommend setting aside an allotted time slot each day or each week to manage and monitor your social media accounts. Make sure to reply to any messages and mentions, then make a valuable contribution to the conversations going on.
- Look at what you want to gain from social media - is it more followers, new customers or just brand awareness?
- Put together a strategy of how you're going to achieve point 2. Think about who you're targeting, where you can find them and what messages you need to use to get their attention.
- Stick to the plan and monitor regularly.
- If the plan isn't producing the results you originally set out to achieve. Re-evaluate your activities and adjust the plan accordingly.
If you're posting updates from your blog to your social media accounts (and you should be), then consider using a platform like Hootsuite to automatically feed those new blog posts to your accounts.
Don't be tempted to sit at your desk with all your social network accounts open, it's far too tempting to waste an hour checking out how drunk your friend got at a wedding last weekend. That's not productive, or beneficial to your business in any way, so stay focussed!
Platforms like Hootsuite and Tweetdeck are also great for sending updates to all your accounts at once, including Facebook, Twitter, LinkedIn, Google+, YouTube and others. They also allow you to schedule updates in advance so you can write an update for each day of the week, schedule them all on Monday, and let the software do the rest!
Most important of all, don't forget the social aspect of being social! It's good to have things automated, but peopled appreciate the human interaction, so make sure you find the balance.