Klout Score - what is it and should you care?

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If you use Hootsuite to manage your tweets, you may have noticed that it will show you the number followers you have, the number of people you're following, how many updates you've made and your 'Klout'. In this article, we aim to explain a little more about what Klout actually is and whether it's something you need to worry about.

So, was is Klout?

According to the Klout website, your Klout is a measure of "your influence based on your ability to drive action on social networks". So, for example, if you tweet about something, such as a great film you've recently seen, and it's retweeted and picked up others and starts a conversation, you're seen as more influential. Klout will give you a score from 0 to 100 based on how influential you are, with 40 being the average.

It's important to note that Klout focusses on quality over quantity, so mindlessly posting hundreds of updates won't improve your Klout score. Posting genuinely interesting updates and comments will!

Should you care?

Klout is a good way to check to see whether your social media marketing is working. If your tweets are going unread, ignored and not shared, chances are you're not making the most of social networks and need to reconsider your strategy. It's also a useful tool for competitor analysis - check the Klout scores of the competition and see how they do things and how you could do them better!

Having said that, it's not something you should dwell on too much. I wouldn't recommend you check your Klout score every day, but checking in once every month or so, may just help to steer your efforts on social networks.