Business on the internet is a bit like a global DIY project. Some of the people out there are good enough to do a competent job and they get by. The problem is that the vast majority of people are producing DIY disasters. Faulty, dangerous wiring and insecure building work.
But don't blame them. Blame the old internet ideology that you can make money online with no overheads and no experience.
That may have applied ten years ago, but the reality is that dream is dead.
These days it is a global industry that edges out the minor player and the DIY online business owner. It is a well-organised, experienced global network of professionals that help to oil the online money machine.
Thinking you can just get by without their help could be catastrophic for your business.
Grasp The Nettle, Grab Your Share.
Once you realise that your business will need help, how do you get it?
The good news is that there are thousands of reputable internet marketing consultants out there who can support you. There are many things they can help you with and lots of great reasons to hand over your hard earned cash.
First, you are bringing in some cutting-edge expertise - people who know the ‘net inside out and know how to make your business grow.
That support will give you the thing you crave most: - a competitive advantage. Some of your competitors will be taking the weekend DIY approach, so by investing in professional gunslingers, you can kick them out of Dodge pretty quickly.
Your business and your stress levels will benefit massively from the fact that you can attack all angles at once. Simultaneously marketing through email, video, blogs and advertising is suddenly a reality.
Throw in a load of onsite SEO and linkbuilding and you are funding a perfect storm of traffic from advertising and search engines.
What you are paying for is access to experts who can hit all angles at once and know how to do it. They are paid to be up to date with the rapidly changing nature of search, site design and marketing trends.
On top of technical skills, a professional team can bring a level of creativity and innovation to the table that most small businesses simply cannot dream of. Even if you want to shave costs by implementing some of the work yourself, paying to get great ideas and momentum behind them is priceless.
As well as gaining a competitive edge, you are also going to get another great advantage.
Because you are paying for results, there is going to be a measurable return on investment. This means you are gaining a guarantee on the results.
Compare that with doing it yourself. Where some things get done, others are left for weeks and the whole time you are basically treading water. It may be cheaper but in the long term not only is it draining your energy, but it could also financially sink you.
Some people try and sell their house themselves. Others realise that it's a massive gamble that may just be costing them time and money in the long run. That's why estate agents are so abundant.
Take note of that message when you come to dealing with your online real estate.