Earlier this week, Facebook announced a change to their News Feed algorithm which determines how and if your updates appear in people's news feed. Facebook was aware that text-only posts from Pages generated less engagement (likes, comment and shares) than posts that contain images and links. So, as of yesterday, you should now be seeing less text-only updates in your news feed from Pages, but slightly more text-only posts from your friends.
This may not sound like good news for Facebook Page owners, but, at the same time, Facebook also announced that they will include more "link-share" posts from Pages in our fans' news feed.
Facebook had this to say about the update:
The goal of every update to News Feed is to show people the most interesting stories at the top of their feed and display them in the best way possible. We regularly run tests to work out how to make the experience better. Through testing, we have found that when people see more text status updates on Facebook they write more status updates themselves. In fact, in our initial test when we showed more status updates from friends it led to on average 9 million more status updates written each day. Because of this, we showed people more text status updates in their News Feed.
Over time, we noticed that this effect wasn't true for text status updates from Pages. As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types. This will help us show people more content they want to see. Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.
What's a "link-share" post?
It's different to just including a link in your update, so you need to do the following to take advantage of this algorithm update:
- Add the link you want to include into your status update
- Wait for the title and description of the page to load beneath
- Go back into your status update and remove the link you added
So instead of this...
...you should now have something that looks like the screen shot below and be able to sit back and enjoy the benefits of more exposure and more engagement from your Facebook updates!