Mobile design is now more important than ever before - and not just because the mobile market is climbing and the majority of the population has a mobile phone. Mobile design has become a great way for companies to increase their viewership and catch greater nets of audiences, as well as expand a growing and hidden industry. Here’s why your company should spend some time and money on the mobile market industry: it’s growing, it’s important and it’s lesser known. With over 6.7 billion mobile subscribers worldwide, and nearly half of them being smartphone or tablet users, the mobile market isn’t just an industry that is climbing at an exponential rate: the mobile phone basically is the present. An average smartphone user spend almost three hours a day on his or her phone, making the App market a relevant way to extend your brand to potential clientele. Apps can be a great way to spread information; but you have to do so creatively and resourcefully. Because there are so many Apps that exist in the market, creating an App that will really make your brand or company stand out isn’t just difficult to achieve – it’s difficult to get noticed. Even if your App is great, pushing past the rest of your competition will forever be a challenge. In fact, mobile Apps aren’t always the best way to amplify your content.
An even better possibility is expanding your website to reach out to mobile clients so that you create a Smartphone-friendly place for users to browse your particular brand straight from their phones. Mobile-friendly websites are entirely different ways of reaching out, and require you to tailor your media to accommodate for the changes. Here’s some important information to get you started: