Mobile design is now more important than ever before - and not just because the mobile market is climbing and the majority of the population has a mobile phone. Mobile design has become a great way for companies to increase their viewership and catch greater nets of audiences, as well as expand a growing and hidden industry. Here’s why your company should spend some time and money on the mobile market industry: it’s growing, it’s important and it’s lesser known.
It’s still surprises us, here at Skittish, how many businesses are prepared to invest in a website without sitting down and setting some goals for what they want that website to do. More often than not, it’s not that they want a website but more that they know they need one to order to compete with their competition. What businesses need to consider is how their website fits in to their overall marketing strategy.
Business on the internet is a bit like a global DIY project. Some of the people out there are good enough to do a competent job and they get by. The problem is that the vast majority of people are producing DIY disasters. Faulty, dangerous wiring and insecure building work.
But don't blame them. Blame the old internet ideology that you can make money online with no overheads and no experience.
I was recently asked at a networking event, how to find a good web designer. "Should I just Google Web designers in my area, or should I ask for a personal recommendation?" I'd say always go by recommendation like you would any tradesman, but there are a few other ways to find a good web designer that you can work with.
Does your current website design inspire confidence, or are your potential customers keeping their credit cards close to their chests?
It's easy to think that a website is just a website. It doesn't really matter what it looks like, as long as it works, right?
Well, I have to disagree. Just like a picture says a thousand words, your website is saying all kinds of things about you and your business.
Last Thursday, I had the pleasure of speaking at the December meeting of Ladies 4 Networking in Ossett. I had 10 minutes to give an insightful talk about what I do and hopefully impart some wisdom on the ladies who attended.
The title of my talk was "What does your website say about your business?" and here's the write up: