The second part in my experiments with following and unfollowing other Twitter users for the sole purpose of gaining more followers. Was it worth it? And, more importantly, did it add any value?
I watched in anticipation as a new Facebook group was set up to allow a group of business people to advertise their businesses to the other group members. This seemed to be a knee jerk reaction to the growing number of people hijacking the community Facebook group (originally set up to provide business people with a support network) with sales related messages.
If you use Hootsuite to manage your tweets, you may have noticed that it will show you the number followers you have, the number of people you're following, how many updates you've made and your 'Klout'. In this article, we aim to explain a little more about what Klout actually is and whether it's something you need to worry about.