Blogging

How To Master Guest Blogging In A Post-Penguin World

How To Master Guest Blogging In A Post-Penguin World

In yet another "sky is falling" moment in the world of Google algorithm updates, it was proclaimed in 2014 that Guest blogging was going to start being a sure-fire way to earn your site some negative ranking love. Attacking guest blogging is one example of how the internet has changed since the release of Google's Penguin and Panda updates.  When put together, Google's algorithm updates have worked on improving the quality of site content listed in search results.

Discover The Key Benefits Of Starting Your Own Blog

Discover The Key Benefits Of Starting Your Own Blog

Starting your own blog can have many benefits for you as an individual, or for your company. Blogging is a fantastic way to reach out and find people who are interested in what you are selling. The other great bonus is that the entry point to start blogging is well supported and low in cost. Although it can seem intimidating in the beginning, once you are up and running you will quickly discover the marketing benefits that blogging can bring.

Your Essential Guide To Using LinkedIn's New Publishing Platform

Your Essential Guide To Using LinkedIn's New Publishing Platform

Build your brand and credibility on LinkedIn by using their new publishing platform to distribute content. In this article we explore what you need to know from what to post to potential duplicate content issues.

The Importance Of A Content Marketing Strategy

The Importance Of A Content Marketing Strategy

We all know it only takes a few seconds to make an impression.But did you realise that if you don't make a great impression on your website visitors within three seconds you will lose half of them?

Focus your social media campaigns

Focus your social media campaigns

Too many people and businesses jump into using social media because they know they should be, but have no clear plan of what they hope to achieve. In this post, I take it back to basics, looking at the 3 Ms of marketing and how you can use them to create a strategic social media marketing plan and achieve your goals.

Creating Great Content

Creating Great Content

Link building has long been seen as the holy grail of Search Engine Optimization (SEO). Build links and lots of them and you'll see your site go from nowhere to number 1 in Google's search results. While that was true in a lot of cases, it's not that simple any more. You see, building lots of links is easy to do if you go to the right places (link farms, directories, etc), but this is not a long term strategy. This is gaming the system, deliberately attempting to manipulate the search results. It has no benefit to your website visitors either and could get your site banned.