LinkedIn

Your Essential Guide To Using LinkedIn's New Publishing Platform

Your Essential Guide To Using LinkedIn's New Publishing Platform

Build your brand and credibility on LinkedIn by using their new publishing platform to distribute content. In this article we explore what you need to know from what to post to potential duplicate content issues.

How to export your LinkedIn contacts - the new way!

How to export your LinkedIn contacts - the new way!

As we network and do business with others, we build up our contacts and connections on LinkedIn (or at least we should do!). However, as we've been delivering email marketing and social media training here at Skittish, we've found that not many people are aware that they can export a list of their connections including contact details into a spreadsheet (.CSV file). Like with all social media platforms, LinkedIn like to keep moving things around, changing things and generally making a fool out of people like us trainers as we try to show someone how to export their connections, only to find the page has completely changed and the link has moved!

Social media etiquette - can and should social media be used as a sales tool?

Social media etiquette - can and should social media be used as a sales tool?

I watched in anticipation as a new Facebook group was set up to allow a group of business people to advertise their businesses to the other group members. This seemed to be a knee jerk reaction to the growing number of people hijacking the community Facebook group (originally set up to provide business people with a support network) with sales related messages.

Focus your social media campaigns

Focus your social media campaigns

Too many people and businesses jump into using social media because they know they should be, but have no clear plan of what they hope to achieve. In this post, I take it back to basics, looking at the 3 Ms of marketing and how you can use them to create a strategic social media marketing plan and achieve your goals.