With 320 million members Twitter is the 5th largest social media platform, and the most popular for consumers to interact with businesses. 54% of consumers will judge a business based on its interactions on Twitter and take action from that, with 77% users feeling more confident in a business once they have interacted with them. How then do you access the potential of Twitter for your business if you are not even sure about the jargon used?
If you have used other social media platforms then some jargon will look familiar, while others not so much. Let’s have a look at 5 commonly used terms that you will see when using twitter, both for business and personal.
1. Tweets and Retweets
The entire basis of Twitter content. Tweets are 140 character messages that, when posted 'to the 'Twitter-sphere', can be seen by everyone. Characters include letters, numbers and web links including special characters such as #, $ and !.
Retweets are when tweets are shared. Say you like a tweet someone has posted about a brand new blog post and want to share with your friends, by clicking on retweet you can share it on your Twitter account and can even post a little comment to go with it. For a business, this is a good way of getting your promotional tweets seen by even more people, or sharing reviews from customers.
You may see retweets starting with the characters 'RT' followed by the Twitter handle of the original tweeter. This lets you know that they are sharing someone else's tweet, but also tells the original tweeter that they have been mentioned (see below).
2. Mentions or tags
Following on from tweets, what if you receive a notification that you have been mentioned in a tweet? A mention is just what it says – someone has mentioned your Twitter handle (username) in a tweet. This is primarily done when someone hopes to engage with you, such a as a customer asking about your business. Twitter track these for you and you can see in analytics (analytics.twitter.com) how many mentions you have received that month.
Maybe you would like to mention someone in a post, maybe a customer or a fellow business owner. All you need to do is type their Twitter handle including the ‘@’ symbol and they will be notified.
Hashtags are words that are placed together, without spaces, and start with a ‘#’ symbol. Hashtags started out as a way for groups of people who had things in common to easily find related tweets. Try searching #Leeds and you will see all tweets from users related to Leeds.
You can click on a hashtag in a tweet or search it and see all other tweets using that hashtag. If you are unsure what hashtags to use for your business a quick Google search can show you commonly used industry hashtags.
Top Tip: Always research a hashtag you are unsure of, they are not always what you think
4. Tweet Impressions
So you are looking at your Twitter analytics and see impressions listed as a measure, yet what is it? Impressions are the amount of times your tweet has been seen. Not just seen on your followers Twitter page but how many times it has been seen after being retweeted as well.
Twitter is so fast paced, and news is constantly breaking that it can be hard to keep on top of it. This is where Twitter Moments comes in. Late 2015 Twitter introduced Moments, collections of tweets that Twitter had pulled together for users to quickly access. These started off with news reports, entertainment, and sports news. However now you can make Twitter moments from your own tweets as well as those from others.
This is good if you have a collection of tweets offering tips, or blog posts. or create a show case of tweets advertising your products and want to place them all together. This will make it easier for you to find them all later, and you can also share your moments with customers. Think of it as a way of creating a portfolio for your business.
Hopefully now you have a little more knowledge on the jargon used in Twitter, and it will make using Twitter for business easier. Some of the jargon terms are clear once explained while some may take time to get used to. If you are still struggling with Twitter, or any other social media, then get in touch with Skittish. We can train you on the aspects you don’t understand.